Building the marketing campaign
Article Abstract:
Camera and photographic stores can build a successful marketing campaign in five steps. The first step is to determine the store's need, the most important of which is to make more sales. The next step is to conduct a brainstorming session that would evaluate the ideas gathered. The third step is for stores to partner and plan. For instance, Independent Photo Imagers hired an ad agency to incorporate their tips into a graphically pleasing format. The fourth step is to put the plan into action and measuring the results as the last step.
Publication Name: Photo Marketing
Subject: Business
ISSN: 0031-8531
Year: 2000
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Wolf Camera: meeting the silver challenge
Article Abstract:
Silver recovery is an essential part of the business of Wolf Camera Inc, which operates 700 stores across the US. Silver is recovered not only to comply with environmental requirements but also represents $1 million in annual income for Wolf. Jim Leagan, Wolf's Director for Regulatory Compliance, said the company aims to recover 99% of the silver that it uses. Wolf uses three basic types of silver, metallic replacement cartridges, electrolytic and TMT stations.
Publication Name: Photo Marketing
Subject: Business
ISSN: 0031-8531
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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