On advertising: 3 ... 2 ... 1 ... bang!
Article Abstract:
The pervasiveness of the Internet should not be a cause for alarm to print media owners. Internet companies still need to resort to traditional print media to make consumers aware of their existence. Newspapers might want to provide free advertising for so called dot-com startups that appear to be viable businesses, in return for a small equity interest. Furthermore, if newspapers can link traditional print media offerings with an Internet solution, they will likely generate considerably more revenues.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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On advertising: your newspaper isn't a riddle
Article Abstract:
A scrutiny of most quality newspapers indicates that each of them contain a host of different micro publications serving a diverse readership that is frequently found within a single family. Thus if most newspapers were prepared to take more risks, it would be possible for them to build separate identities around different parts of their papers. Furthermore, different levels of readership in diferent sections could lead to different advertising pricing models.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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A new term
Article Abstract:
Newspaper marketers confront challenges daily in the area of advertising sales. It is suggested that newspaper marketers increase their networking activities as a departure from their regular routines. Contacts multiply in number within a surprisingly short amount of time when a conscious effort is made to communicate with others. Furthermore, networking enables marketers to get other people to do their selling. Thus, it saves both time and money.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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