Small business, big business
Article Abstract:
Newspapers may be overlooking a small but growing and potentially lucrative segment of their local markets. This segment is comprised of small business owners and entrepreneurs, which many analysts say have largely been responsible for the existing economic boom in the US. Newspapers ought to assess their existing products and services to see how they can serve small businesses. The more value these enterprises believe they are receiving for their money from newspapers, the more inclined they will be to use newspapers' products and services.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Trends and Future "Net" Gains
Article Abstract:
Newspaper publishers will have to initiate better Internet marketing strategies to be in a position to take advantage of changes that will take place in the online industry. According to Andersen Consulting, Internet sales will increase to 25% in the next five years, while Forrester Research Inc predicts that online classified advertisers will raise their Web spending to more than tenfold from 1998 to 2003 to $2.9 bil. The Internet industry was also forecasted to open new opportunities that will spawn a new breed of entrepreneurs and business alliances.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Competing in a new economy
Article Abstract:
Newspapers that still see marketing as expenses instead of as investments will not survive the coming of the Internet economy. The Internet has already changed the way business transactions are conducted. For one, the medium has increased the rate by which information is passed on, a particular concern for the newspaper business that thrives on information dissemination. The creation of Internet-based businesses offers newspapers a host of new opportunities as well as risks.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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