Organizational positioning in retail financial services

Article Abstract:

Organizational positioning is of primary importance in financial services marketing due to the features of the products, with competitive product positioning given less importance. Consumers generally believe building societies and banks have their own separate competitive positions even though the traditional differences between the two types of financial organisations have now been eradicated. The positioning strategies adopted to sell financial services are analysed from the point of view of the customer.

Financial services industry, Financial services, Marketing management

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The zone of tolerance: insights and influences

Article Abstract:

Issues concerning the factors affecting the zone of tolerance are discussed. The effect of the customer's experiences and the significance they give to service quality are analysed using quantitative, cross sectional tools.

Management science, Usage, Quality management, Customer service, Customer satisfaction

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A cross-cultural perspective on the role of branding in financial services: the small business market

Article Abstract:

The study examines the impact of brand name on the bank selection process by small business customers from Egypt and United kingdom. Findings indicate that brands have a similar effect in both countries.

United Kingdom, Marketing procedures, Management dynamics, Small Business, Egypt, Banking industry, Management, Influence, Brand name products, Brand names, Company marketing practices, Company business management, SOHO

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