PR can play key role for clinical drug trails

Article Abstract:

Recruiting ideal patients is the most expensive element of clinical trials and if companies can step up or streamline recruitment, there are huge savings both in terms of money and time. Companies can benefit immensely from hiring PR firms to help in complex or rare diseases, identifying enrolling and retaining suitable patients who would talk about their experiences. The PR firms could help avoid irritants like minority under representation and less people over 65 being enrolled.

Personnel administration, Recruiting, Clinical trials, Patients, Industry hiring, Company public relations

---

Ethics questioned, VNR pros sound off

Article Abstract:

Video News Releases (VNRs) are being questioned for not being qualitative and truthful to the public. It is held that VNRs should adopt a journalist approach and they should be fair, integrated and presented properly.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Ethics, Television advertising, Ethical aspects

---

America's Muslim uses his image as a call for peace

Article Abstract:

The article discusses Muhammad Ali's role as spokesperson for American Islam and his call for peace in the aftermath of the Sept. 11 attacks.

Marketing procedures, Spokesperson, Abstract

Similar abstracts:

• Abstracts: Playing Footsie with indices. UK equities: taking profits. New blood
• Abstracts: The European Central Bank: the search for credibility. European banking after the euro: progress and problems
• Abstracts: The European Central Bank: the search for credibility. The euro and capital market integration: are we there yet?
• Abstracts: Positioning political parties: the 2005 UK General Election. Brand image transfer through sponsorship: A consumer learning perspective
• Abstracts: Environmental services. Bennett Environmental Inc. (BEL)

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.