Patrice Tanaka & Co
Article Abstract:
Patrice Tanaka & Co. (PT&Co.) is a New York, NY-based healthcare PR firm specializing in marketing healthcare consumer products. These include new product launches, product recalls, outreach to medical professional audiences as well as cause-related healthcare campaigns. Its most recent healthcare assignments include the introduction of a fresh-scent formulation called Bengay S*P*A developed by Pfizer Consumer Heath Care Group with the tag line 'Muscle Up to Health.' PT&Co. is carrying on work for Avon's Breast Cancer Awareness Crusade aimed at educating women particularly, low-income minority and older women, about breast cancer.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1998
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Publicis Dialog
Article Abstract:
Publicis Dialog, Publicis integrated communications unit, combines PR with advertising, direct marketing, sales promotion, design and Internet marketing. Based in New York, NY, the agency has a PR practice that serves technology, telecommunications, software and Internet firms. Services include media analyst relations, e-commerce introductions, company and product positioning, and customer reference programs. Clients include Accent Color Sciences Inc, LG Electronics USA Inc, and Samsung Telecommunications.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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