People who complain about advertising: the aficionados, guardians, activists and seekers
Article Abstract:
Consumer complaints on advertising in Australia is investigated. Findings reveal that complainants can be classified into one of four typologies, namely, advertising aficionados, moral guardians, consumer activists and advertising seekers.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Improving the effectiveness of advertising self - regulatory schemes: empowering the public
Article Abstract:
The advertising self-regulation is to be effective, seven components are suggested; based on which an independent self-regulatory may be formed. The Australian self-regulatory system is analyzed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Attitudes towards gender portrayal in advertising: an Australian perspective
Article Abstract:
Four categories of Australian respondents and their views on female portrayal in advertising is examined.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Policy implications of trade liberalization: the case of meat products in Taiwan and South Korea. International dry onion trade: factors affecting import demands for US dry onions
- Abstracts: More than a drop in the bucket. Collective wisdom. Global standard bearers
- Abstracts: Resolving the scale efficiency puzzle in banking. Bank capital requirements for securitized loan pools. Nontraditional activities and the efficiency of US commercial banks
- Abstracts: The role of accounting in the enterprise bargaining process of an Australian university. A negotiated order perspective on public sector accounting and financial control
- Abstracts: Governance and uncertainty: the tradeoff between administrative control and commitment. Entry in the presence of dueling options