Personal values and consumer research: an historical perspective

Article Abstract:

Values research is gaining interest as its importance to the understanding of the link between consumer behavior, brand image perceptions and personal values emerge. However, standardized value measuring instruments are criticized as producing results largely inapplicable in isolation. Such measures thus need to be accompanied by more commonly used data. Some qualitative techniques provide a wealth of detail but the expense of time and money do not make them practicable for large samples. The reliability and validity of these techniques need to be further investigated.

Research, Consumer behavior, Values, Values (Philosophy)

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Utility, cultural symbolism and emotion: a comprehensive model of brand purchase value

Article Abstract:

Economic utilitarianism, socio-cultural symbolism and emotional/affective marketing are the three methods of marketing. The impact of brand purchase value, on consumer repurchasing behavior, is examined.

Taiwan, Product management

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Advance-selling as a competitive marketing tool

Article Abstract:

Advance-selling is a marketing strategy to promote products under competition. The impact of advance selling method, on consumer choice, is examined.

United States, Monopolistic competition

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