Pioneering new geographical markets

Article Abstract:

The pioneering process should be evaluated using Ansoff's Growth Vector Matrix so that a differentiation between New Product Development and Market Development can be made. Businesses which exploit the pioneering activities of another company by offering a different product within a new category are engaging in a process called New Product Pioneering. Pioneering activities can often fail in the business world if they are introduced in the wrong way.

Pioneers

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The installed base effect: implications for the management of innovation

Article Abstract:

Innovations may not be taken up for a number of reasons. These reasons include the nature of the population involved. One factor which has been little studied is the impact of the installed base of the technology which is being replaced. There may be barrier from both the supply and the demand side due to the type of technological base. There may also be externalities such as the government's regulatory position, or usage of regulatory standards.

Analysis, Marketing management

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Product innovation in banking: how marketing works

Article Abstract:

Product innovation is becoming increasingly important as competition gets much fiercer in the banking industry. Recent research has focused on the managerial practices of commercial and investment banks which are developing new derivatives. Leading banks currently organise product innovation on a product basis, but in the future more emphasis is likely to be placed on target market segments.

Commercial Banks, Commercial Banking, Banking industry, Product development

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