Practice promotion and the consultant

Article Abstract:

In 1986, UK accounting regulations regarding advertising and promotion by accounting practices were relaxed. In January 1988, Accountancy magazine sent a questionnaire to 1,000 accounting firms to find out their public relations (PR) policy and their use of PR consultants. Two hundred and thirty-five completed questionnaires were returned, 72 from London firms and 163 from outside London. It was found that 73 of the firms used PR consultants while 162 did not. Of those using a PR consultancy, 30% had been doing so prior to the change in regulations, while 69% had begun using a consultancy in the last two to three years. Satisfaction ratings were: very satisfied (5%), satisfied (42%), and neutral (45%).

Accounting, auditing, & bookkeeping, Surveys, Accounting firms, Accounting services, Accountancy (Periodical)

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An alliance based on understanding

Article Abstract:

Public relations (PR) is still a fairly new concept to many UK companies, even though 1988 fees for public relations consultancies will be more than 110 million pounds sterling. Lack of management understanding can handicap PR consultants, no matter how expert they may be. Companies should take PR consultants into their complete confidence from the very first meeting. It is also important that consultants have easy access to senior management. PR consultants are professionals who produce unambiguous contracts which may need to be tailored for clients' specific needs. Details such as budgeting for administrative costs and allowing for the cost of reporting systems should be taken into account.

Analysis, Management, Price Waterhouse and Co.

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There's lots of expert guidance around

Article Abstract:

The annual combined income of Great Britain's 200 largest charities is more than 956 million pounds sterling. There are a number of financial services available to nonprofit organizations as well as financial advisors who specialize in charities. U.K. charities whose power to invest funds is not limited by the 1961 Trustee Investment Act may choose from several investment funds, such as the Charities Official Investment Fund, the Charities Deposit Fund and CAFCash.

Services, Investments, Tax consultants, Charities, Charitable trusts

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