A note on the predictive validity of the CETSCALE
Article Abstract:
Consumers' perceptions of the morality of buying foreign products, or consumer ethnocentric tendencies, are becoming an increasingly important issue for marketers in the global environment. The predictive validity of Shimp and Sharma's (1987) CETSCALE was tested in a nationwide mail survey. The scale is shown to be a much stronger predictor of import buying behavior than are demographic variables. The ability of the scale to predict purchase behavior does not, however, appear to be consistent across the two products tested. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1992
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In defence of the survey method: an illustration from a study of user information satisfaction
Article Abstract:
The use of the survey method in management information systems is critically evaluated with the aim of overcoming some of its potential weaknesses. A research project employing the survey method was used to study the causes of user information satisfaction. The results showed that by carefully developing instruments and questionnaires, criticisms to surveys can be countered. Moreover, ensuring that the survey has a well-developed theoretical framework and clearly defined constructs will lead to reliable and valid collection of data.
Publication Name: Accounting and Finance
Subject: Business
ISSN: 0810-5391
Year: 1999
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