Price levels and price dispersion within and across multiple retailer types: further evidence and extension

Article Abstract:

A hypothesis is developed to compare the price levels and price dispersion among the three types of retailers and is tested through an empirical analysis of data on the book and compact disc categories in Italy during 2002. The results suggest that although the Internet marketing has an efficiency effect on price levels and dispersion over time, it still allows multichannel retailers to differentiate within and across the retailer types.

Italy, All Other Information Services, Business services, not elsewhere classified, Info Services ex Database, Evaluation, Information services, Electronic commerce, E-commerce, Internet marketing

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Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context

Article Abstract:

The conceptual framework that considers customer perceived value, customer satisfaction and switching costs as antecedents of customer loyalty in a business-to-business (B2B) context is proposed and analyzed. The results support most of the hypotheses and gives important implications for managers to enhance customer loyalty.

Customer satisfaction, Customer loyalty, Business-to-business market, Business to business market

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Network effects and competition: an empirical analysis of the home video game industry

Article Abstract:

The author's model of two competing video game companies indicates that Nintendo had higher network strengh from a smaller network of customers.

Japan, Financial management, Finance, Video game industry, Video games industry, Sega Enterprises Ltd., Nintendo Company Ltd., Company financing

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