Swingster and K-Products merge
Article Abstract:
K-Products and Swingster, two of the biggest suppliers of logo and corporate apparel in the motivation industry in the US, resolved in April 1998 to merge, thus forming a new key producer of promotional products in the industry with over $190 million in sales. The merger will enable both companies to function at their respective present headquarters and to retain their respective brand names. Likewise, the Swingster-K-Products merger is perceived beneficial because of their synergy and capacity to leverage the consolidated capacities of the two companies.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
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Turn your product into a cursor
Article Abstract:
Comet Systems of New York, NY, is now marketing its Web site enhancement software which is capable of transforming the cursor into any animation. The company already licensed its technology to a number of major companies, such as Mattel and 1-800/Flowers, who pay a monthly subscription fee for the use of the software program. 1-800/Flower's Web site, for example, will feature a cursor that turns into a red rose when positioned beside the numbers "1-800" and in other times it changes into a price tag.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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