Pricing of services: an empirical analysis from the Greek service sectors
Article Abstract:
The pricing objectives followed by service companies and the pricing policy they use to price their services are analyzed. Data from six service sectors in Greece is examined and it is concluded that the pricing objectives are in close association with the policies.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Pricing objectives and pricing methods in the services sector
Article Abstract:
The pricing approaches of business organizations and its direct influence on their pricing methods is analyzed by using data from Greece's service industry.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Pricing practices of service organizations
Article Abstract:
The interdependence of pricing policy and pricing information, with regard to service industries in Greece, is analyzed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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