Privacy Issues Take center Stage in 2001

Article Abstract:

All bearing on privacy and the protection of this right, the vigilance of the Council for Marketing and Opinion Research covers all legislative activity. So telephone solicitation, data privacy and electronic monitoring are expected to be the subject of legislative activity.

On-Line Information Services, Telegraph & other communications, Bsns Videotex Svcs ex Database, Online services, Internet services, Political aspects, Online information services, Ethical aspects, Business information services, Professional workers, Professional employees, Consumers

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Using Internet Polling to Forecast the 2000 Elections

Article Abstract:

Harris Interactive conducted an interactive telephone poll and an internet based research to predict the national vote and of 72 elections in 38 states only. The results of its polls mirrored the outcome of the last elections.

Elections, Statistics, Public opinion polls, Surveys, Voting research

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Segmenting Global Markets: Look Before You Leap

Article Abstract:

Global market segmentation involves identifying potential customers with like attributes towards buying behavior. This approach can be effective if both local and global issues are first understood.

Canada, Marketing, Research, Models, Brief Article, Mathematical models, Consumer preferences, Economic geography

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