Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis

Article Abstract:

The consumer perceptions that are developed on the basis of a firm's advertising appeals as well other factors, like brand image perceptions, are examined. The results suggest that the consumers' attitudes toward corporate image and country image exerts main effect on their brand purchase behavior where as the effects of certain product-image appeals are moderated by sociodemographics and national cultural characteristics.

Marketing, Influence, Company marketing practices, Multilevel marketing, Brand image

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Role stressors and customer-oriented boundary-spanning behaviors in service organizations

Article Abstract:

A study was conducted to investigate three types of customer-oriented boundary-spanning behaviors (COBSBs) that are associated with linking a service organization to its potential or actual customers. The result revealed that the indirect negative effects of the role influence the internal behaviors.

Role conflict, Customer relations, Organizational structure

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Views from consumers next in line: the fundamental attribution error in a service setting

Article Abstract:

The results of a study indicate that idiocentric observers to consumer and service provider wrangling believe that the service provider is always to blame, while allocentric observers give due credit to the situational constraints of the service provider.

Science & research, Research, Attribution (Social psychology), Attribution (Psychology)

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