Product-country images and international food marketing: relationships and research needs

Article Abstract:

Consumers are faced with a wider array of food products due to globalization of the marketplace. Food manufacturers responded to the stiffer competition by differentiating their products and one of the ways to do this is by associating these with the country of origin (CO). Consumers often incorporate country image with product quality, especially when they are not familiar with the product. More research on food is needed in this area. Previous studies have not focused on food, used product description and not tangible products, and evidence problems with validity and reliability.

Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Analysis, Food industry, International aspects, Surveys, Export marketing, Consumer advocacy, Consumerism

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Exporting to China: possibilities and challenges for US dairy industry

Article Abstract:

China's rising demand for milk opens opportunities for the US dairy industry to enhance its presence in China's markets. However, dairy trade with China needs to examine several factors. Among others, production and consumption of milk in China is determined by the economy. As a rational choice, China would import milk from markets where milk prices are lower and product quality is higher. Political factors also influence export relations. The US should put into good use its China's most-favored-nation status to successfully enter China's import market.

Fluid Milk & Cream, Bilateral Trade Negotiations, United States, China, Industry Overview, Dairy industry, Chinese foreign relations, United States foreign relations, Trade negotiations

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The role of consumer ethnocentrism in food product evaluation

Article Abstract:

Consumer ethnocentrism, purchasing products from one's own rather than a foreign country, is demonstrated in yogurt purchases in the Czech Republic.

Czech Republic, Yogurt, Consumer Behavior, Case studies, Evaluation, Political aspects, Ethnocentrism, Consumer behaviour

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