Profile: Bill Brown
Article Abstract:
Bill Brown, the managing director and deputy chairman of Scottish Television PLC, has been with the firm since 1958, one year after the company began broadcasting. Scottish Television PLC (also known as STV) is headquartered in Glasgow, and its most recently reported turnover for the year amounted to 60 million pounds sterling. STV is participating in the 'Superchannel' satellite broadcasting project and produces television programs as well as broadcasting them. The production of programming is what Brown is most proud of, citing such programs as "Take the High Road" and "Taggart" as examples of Scottish television excellence. Scottish television audiences are moving away from variety shows and feature films; current audience favorites are more likely to be mini-series or current affairs programming. Program popularity can still be difficult to predict. STV's diverse board may be an advantage in such matters. In addition to Brown, other board members include: Dorothy Dunnett (a novelist), Charles Fraser (lawyer and businessman), and the Reverend Robin Buchanan-Smith.
Publication Name: The Accountant's Magazine
Subject: Business
ISSN: 0001-4761
Year: 1986
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Marketing the professional way
Article Abstract:
United Kingdom businesses that have relied upon cost control measures to survive the recessions of the 1980s have frequently bankrupted, due to extreme cost cutting that allowed higher short-term profit reporting but reduced long-term profitability. The accountants who advised businesses to cut costs at any cost are at least partially to blame. Other business practices that contributed to U.K. bankruptcies are discussed as well, including: unrealistic strategic planning processes, the tendency to equate selling with marketing, and the trivialization of marketing efforts. Properly planned and implemented marketing efforts are the solution to many U.K. business problems. The primary function of marketing is identifying customer needs and desires, while creating products or product modifications to meet these requirements. Accountants, rather than cutting business operation costs, should assist companies in the establishment of effective marketing operations.
Publication Name: The Accountant's Magazine
Subject: Business
ISSN: 0001-4761
Year: 1987
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Switched on to competition, (Scottish Television PLC) (Company Profile)
Article Abstract:
Scottish Television PLC Managing Director Gus Macdonald is confident that the Glasgow-based regional television company shall not only be profitable in the future but shall emerge as one of the most competitive regional television companies in the 1990s. Macdonald's optimism is certainly valid. Scottish Television has, through a series of judicious cost-cutting measures, emerged as one of the most efficiently-run television groups in Britain. It also has retained its franchise in Central Scotland and is tipped to take the breakfast franchise in Scotland away from TV-am.
Publication Name: The Accountant's Magazine
Subject: Business
ISSN: 0001-4761
Year: 1991
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