Q & A: Siebel ponders SFA future
Article Abstract:
Siebel Systems Inc has captured a 70% share of the market for enterprise relationship management systems. Its CEO Thomas Siebel said that the company is not only focused on providing large companies with its products but has also developed products for 20-, 30- and 40-user systems. He believes that the market for sales force automation software systems will continue growing but fierce competition among the providers will leave his company, SAP America Inc and Oracle Corp as the three successful rivals in the market.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Telecom shoot-out
Article Abstract:
Voice network and data network equipment providers are heading for an imminent marketing battle in the telecommunications industry as the previously separate areas converge in the data communications marketplace. Cisco Systems Inc, Bay Networks Inc and 3Com Corp are positioning themselves as innovative, reliable datacom pioneers while voice network equipment vendors such as Lucent Technologies Inc and Northern Telecom Ltd are trying to gain a bigger share of the market.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Life in the fast lane. Reluctant to shout. Talented creatives long for ambitious clients
- Abstracts: Getting direct results. Kim and Campbell share newcomer honors. Beating a strategic retreat
- Abstracts: Marketers rev up campaigns; plastic, steel industries go head-to-head to win auto business. Study: b-to-b Web sales to explode to $13.4B