Marketers rev up campaigns; plastic, steel industries go head-to-head to win auto business

Article Abstract:

Steel companies are competing with plastics manufacturers to supply the automobile industry. Their fight for a share of the auto business has triggered aggressive marketing campaigns. The plastics industry initiated the marketing war with its first-ever business-to-business advertising campaign, to which the steel industry responded with a massive campaign to make the Ultralight Steel Auto Body the material of choice of automobile makers. The aluminum industry is also joining the fight with a similar marketing ploy.

Motor vehicles and car bodies, Iron and Steel Mills, Nonferrous Forging, Automobiles, Automobile Manufacturing, Blast furnaces and steel mills, All Other Motor Vehicle Parts Manufacturing, Motor Vehicles and Equipment, Stainless Steel, Plastic Automotive Parts, Nonferrous forgings, Forged Aluminum Auto Parts, Forged Aluminum Auto Parts NEC, Equipment and supplies, Plastics industry, Aluminum forgings, Automotive parts, Automobile industry, Market share, Steel industry, Aluminum industry, Materials

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Study: b-to-b Web sales to explode to $13.4B

Article Abstract:

A 1996 study reveals that the business-to-business commerce on the World Wide Web is expanding faster than consumer-oriented business. Results estimate that sales from between-business transactions will increase from $438 million in 1995 to 2.8 billion in 1996 to a phenomenal $13.4 billion in 1997. Business-to-business sales made up a third of total sales in 1995 but are forecast to account for two-thirds in 1996 and, finally, three-fourths in 1997.

Forecasts and trends, Electronic commerce, E-commerce, Business-to-business market, Business to business market

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