Quality management, not just quality control, should be the corporate ideal

Article Abstract:

CEOs of US corporations find it necessary to take an active part in quality management because of Japanese competition. Comparing quality management to financial management is a simple way of explaining the process to top management, since the same ideas are used in managing finance and quality. A quality council should be organized and should include the CEO and his staff, to emphasize the importance of quality in the organization. It is also vital that quality be defined clearly so that every employee will understand the council's objectives.

Quality management, Quality control, Corporations, Chief executive officers

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TI unit buys $10 million facelift

Article Abstract:

Texas Instruments Inc (TI) Semiconductor Group is investing $10 million on an international advertising campaign, disseminating the company's diversified operations. The campaign which is presented in seven languages, will hopefully inform consumers that TI has transcended its traditional exclusive focus on semiconductor chips manufacturing. The company has intensified its venture into specially-designed integrated circuits. The new advertising initiative is the outcome of a comprehensive, two-year market research.

Advertising campaigns, Texas Instruments Inc. Semiconductor Group

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U.S. chipmakers big spenders in Japan

Article Abstract:

U.S. semiconductor manufacturers advertised more than their Japanese counterparts in Nikkei Electronics periodical in 1993. This was revealed by a survey conducted by the Semiconductor Industry Assn. of San Jose, CA. The survey showed a 55% rise in ad expenditures by US chip firms in Japan between 1988 and 1993. According to observers, the trend is due to developments in the production, distribution and marketing of electronic products in the Asia region.

Semiconductor Devices, Semiconductor and Related Device Manufacturing, Statistics, Advertising expenditures

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