Recycled sneakers with sole
Article Abstract:
Nike Inc., with its savvy marketing program, has released its new line of partially recycled athletic shoes for greater environmental cooperation. This has begun with the All Conditions Gear outdoor shoes, since its market has more environmentally conscious customers, and is so far limited to new but defective Nikes. However, Nike Inc. is willing to release to others, without charge, the specific technique required for the recycling process once its patent is approved. Rival companies have already expressed interest. The shoes' exact recyling process is also summarized.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
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The Swatchmobile
Article Abstract:
Swatch and Volkswagen have formed SMH-Volkswagen AG, a joint company to make the Swatchmobile, an electric car to meet increasing anti-pollution standards, with mass production slated for 1996. Swatch, which will oversee the car's marketing, will also have significant input in its design so as to alter the general public's perception regarding battery-powered cars. This unorthodox type of joint venture is expected to be more prevalent in the constantly competitive automobile industry, as other sectors are consulted.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
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(Recycled) paper architecture
Article Abstract:
The 6,500-sq-ft Sam and Libby showroom was made mainly from special construction panels made from recycled nespapers. The panels, called Homasote, were manufactured by Homastote Inc and has been used by the construction industry since 1909. The designers intended to help create a demand for recycled paper products and to promote social and environmental concern.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1993
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