Reebok conducts Blacktop tower display program
Article Abstract:
Reebok teamed up with Foot Locker during the launch of its Blacktop outdoor basketball product line. Blacktop's introduction was accompanied by a four-part in-store merchandising program created by Art Merchandising Inc, which included a freestanding footwear tower, window banner, lease- line graphic kit and Blacktop apparel sign. Art Merchandising created a tower display made of steel asphalt with a basketball rim, similar to that of an outdoor court.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Reebok & Clearly Canadian launch water beverage
Article Abstract:
Clearly Canadian Beverage Corp and Reebok have rolled out the Reebok Fitness Water, a bottled water product enhanced with essential vitamins, minerals and electrolytes. The bottled water brand will provide Reebok with a competitive advantage as it gains leadership in the fitness industry. It also meets the company's objectives of extending the Reebok brand into other lifestyle opportunities that meet the needs of sports and fitness fans.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Nike ACG shops to open in Intrawest
Article Abstract:
Nike All Conditions Gear (ACG) has established a strategic alliance with Intrawest that aims to sell ACG products to the latter's retail clients. The ACG line of outdoor athletic footwear and apparel would be sold throughout the year in Intrawest' top ten resorts in the US and Canada. ACG shops would also be opened in three Mountain Adventure Centers as well as 20 ACG focus areas in several additional retail environments.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
User Contributions:
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