Regionality of food consumption
Article Abstract:
Eleven market groupings that are distinct from those groupings that are traditionally used for demand studies are found through a cluster analysis of food purchases in 126 categories across 54 markets. These market groupings served to demonstrate the existence regional variation in food consumption. The groupings can be useful for food marketers for the identification of local marketing needs and classify the American markets according to similar good demand patterns.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1998
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Food industry innovation: efficient consumer response
Article Abstract:
High levels of awareness and interest in efficient consumer response (ECR) is found among food manufacturing and distributing industry. ECR is widely considered by industry leaders as highly complex yet it represents a new approach in business. The new approach aims for increased customer satisfaction and cost minimization. Social and cultural factors are the most noted barriers to implementing ECR, particularly the tendency by individuals to resist change.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1998
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Economic determinants of food safety controls in supply of retailer own-branded products in United Kingdom
Article Abstract:
A transaction costs framework was employed to determine the techniques food retailers in the United Kingdom use in order to manage product failure risks. Food retailers have become exposed to more risks due to increased sales of own-branded products in order to obtain commercial advantage. Results show that food retailers have started using third party agencies as a means of ensuring food safety and controlling risk.
Publication Name: Agribusiness
Subject: Business
ISSN: 0742-4477
Year: 1998
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