Researching minorities
Article Abstract:
Numerous marketing research focusing on minority groups have been carried out in consumer sectors. However, most of these research have failed to consider certain factors that would have made findings more useful. Market researchers need to have adequate background knowledge and experience to apply the correct approach in their studies. Conventional methods may no longer be effective in studying the consumer behavior of ethnic minorities, the young, the elderly and the disabled. Researchers must also be sensitive to the special needs of the respondents at all times.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1992
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What we have learned from researching AIDS
Article Abstract:
The research paper developed in 1984 regarding publicity campaigns on AIDS and the use of research methodologies to determine the effectiveness of said campaigns signaled the dawn of a new era on AIDS awareness. Interviews have evolved as more probing questions are included in questionnaires. It allowed researchers to delve on other topics such as drug abuse and rape. This transformation is clearly seen in the gay bar surveys conducted until 1996.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1997
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Thoughts on readership research
Article Abstract:
A growing trend in market research seems to be asking people about their 'usual' behavior and then using their responses for statistical analysis. However, it is argued people asked about what they often give distorted answers. It is suggested that the main criterion for readership research has become the manipulability rather than the validity of data. The use of reading-and-noting data for intra-media comparisons is also discussed.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1996
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- Abstracts: Consumer participation in the informal economy. Status of company usage of scanner based research
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