Resistance to technological innovations: an examination of the role of self-efficacy and performance satisfaction

Article Abstract:

Technological innovation is seen as the key to survival and success for many firms. Whether intended for internal use or for customers, adoption decisions must consider the response of the final user to such technological alternatives. This paper argues for greater attention to the factors which cause individual resistance to technological innovations.The results of two studies are reported which examined the effects of self-efficacy (Bandura 1977) and performance satisfaction on consumers' response to technological changes. Results indicate that a person's perceived ability to use a product successfully affects their evaluative and behavioral response to the product. In addition, the level of satisfaction experienced with an existing behavior increases resistance to and reduces likelihood of adopting an alternative. (Reprinted by permission of the publisher.)

Technology application, Business enterprises, Technological innovations, Consumer preferences, Consumer confidence

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Consumer ethnocentrism: a test of antecedents and moderators

Article Abstract:

This article identifies theoretical antecedents of consumer ethnocentricity and the effect ethnocentricity has on evaluations toward importing products. Hypotheses pertaining to the relationship between the identified antecedents and consumer ethnocentricity are developed based on an extensive review of the ethnocentrism and country-of-origin literatures. Also identified are factors moderating the effect of ethnocentric tendencies on consumers' attitudes toward importing products. The hypotheses are subjected to an empirical test using data collected in Korea. (Reprinted by permission of the publisher.)

Consumers, Ethnocentrism

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Building corporate associations: Consumer attributions for corporate socially responsible programs

Article Abstract:

A recent study on Corporate Social Responsibility (CSR) and perceptions of consumers revealed that they felt some of the CSR programs are strategic and value-driven. On the negative side, they felt that some times these programs are also egoistic and stake-holder-driven.

United States, Analysis, Corporate social responsibility

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