Customer value analysis in the heterogeneous market

Article Abstract:

A method for calculating customer value using value analysis is presented. Business are recognizing that their customers are valuable assets and are doing what is necessary to keep them loyal.

Statistical Data Included, Methods, Customer relations, Valuation, Value analysis (Cost control)

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Revisiting the miles and snow strategic framework: Uncovering interrelationships between strategic types, capabilities, environmental

Article Abstract:

The Miles and Snow strategic type framework is re-examined with respect to interrelationships with several theoretically relevant batteries of variables, including SBU strategic capabilities, environmental uncertainty, and performance. With respect to both variable battery associations and objective statistical criteria, it is shown that the empirically derived solution dominates the traditional P-A-D-R typology of Miles and Snow.

Asset & Risk Management, Evaluation, Risk management

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Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition

Article Abstract:

Two empirical studies involving the US luxury automobile and portable telephone communications industries are described where the results from both traditional symmetric methods to identify market structures and methodology which explicitly models competitive asymmetry are proposed. The methodology can be effectively employed in the analysis of appropriate data from either demand or supply side approaches to assess competitive market structure.

Science & research, Market Research, Market Research & Product Development, Research, Analysis, Competition (Economics), Marketing research

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