AGENCY OF THE YEAR: WEB WORK HELPS GRECO ETHRIDGE TAKE TOP HONORS IN STRONG FIELD

Article Abstract:

Greco Ethridge Group has become a leading advertising agency and has won the 1998 Agency of the Year award from Business Marketing by becoming a major player in new media and adapting to the interactive age. Most of the new hires at Greco Ethridge in 1998 are under the age of 30 and are experienced in the use of the Internet and World Wide Web. New media accounted for 50% of Greco Ethridge's business in 1998, up from 10% in 1997.

Advertising, Awards, Management, Greco Ethridge Group, Greco, Tucker, Ethridge, Robert

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EXTRANETS BOLSTER AGENCIES: SPECIALIZED WEB SITES SPEED APPROVAL PROCESS, DATA TRANSFER

Article Abstract:

Advertising agencies help companies such as Cisco Systems Inc and IBM Corp take maximum advantage of extranet advertising.

Use of services, New Electronic Marketing, Statistical Data Included, Usage, Computer industry, Services, International Business Machines Corp., IBM, Advertising, Cisco Systems Inc., CSCO, Internet/Web advertising, Internet advertising

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GLOBAL TIES GIVE B-TO-B AGENCIES NEW EDGE

Article Abstract:

This article discusses the strategies by which advertising agencies gain the ability to create global marketing campaigns.

Strategy & planning, Global Marketing, Agency Planning/Goals, Planning

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