Saatchi ad hurt 'Just For Feet'

Article Abstract:

The Super Bowl commercial that Saatchi and Saatchi created for Just For Feet is being partly blamed for the shoe company's bankruptcy filing in 1999. The commercial featured a black man in Kenya being dragged by militarists and putting sneakers on him. The spot was said to have a negative impact on the company which was once cited as one of the largest shoe retailers with $775 million in sales. Another factor was the filing of lawsuits against Just For Feet for insider trading, breach of fiduciary duty, common law fraud and deceit which the company denied.

Use of services, New orders received, Saatchi and Saatchi Company PLC

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Fenton is centerstage in balttle of non-profits

Article Abstract:

Fenton Communications is helping the Rainforest Action Network in its rsponse to an attack by Frontiers of Freedom, a conservative nonprofit which calls itself the antithesis of the green movement. FF has called for the Internal Revenue Service to revoke RANs nonprofit status claiming that the environmental organization is using tax-free funds to mount boycotts and pressure campaigns.

Public Finance Activities, Government regulation (cont), Advertising agencies, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Legal/Government Regulation, Nonprofit Institutions, Finance, taxation, & monetary policy, Internal Revenue Service, Nonprofit organizations, Fenton Communications

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