Salescall: People magazine offers the Salescall panel a sneak preview of its baby boomer study
Article Abstract:
People magazine offers the Salescall panel a discussion on the consumer habits and mentality of the baby boomers: those adults 76-million strong, aged 21 to 40 years, who are more educated than any preceding U.S. generation. A study of a sample of 1,500 consumers from the baby boom generation revealed that they can be classified into 3 large, distinct groups: the self-stylers (affluent professionals who are interested in understated quality, are internally driven, independent, and the best educated of all groups), the materialists (people with a strong need to impress, mostly interested in attractive homes, possessions, and social approval, and the youngest of all groups), and the nesters (usually blue-collar, mostly interested in family and traditional middle-class values).
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Salescall: Los Angeles Times Magazine
Article Abstract:
The Los Angeles Times SalesCall program presents the Sunday magazine, a periodical which offers the same format and size as the standard consumer magazine. The Sunday magazine will target its advertising at both Orange and Los Angeles counties which together account for 40 percent of the population in the state of California. And it is a growth market as the population is projected to gain between 1980 and 2000, according to American Demographics. Based on the theme of People, Places, and Pleasures, the Sunday magazine will excite, involve, and delight readers with various news items and feature articles each week.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1985
User Contributions:
Comment about this article or add new information about this topic:
Salescall: Modern Bride tells why it's the magazine for advertisers who want to reach the first-time marriage market
Article Abstract:
Modern Bride is a magazine that targets the new female householder as its readership, and because of this expects its circulation to increase since the 1980s are predicted to be the decade with the most marriages in U.S. history. Other demographic considerations for the publishers of Modern Bride are also discussed, including the fact that today's bridal couple is generally older than in the past. Modern Bride sells approximately 2 million magazines on newsstands annually at a price of $2 per copy.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: SCi: playing the game. Share price recovery is warranted. EMC
- Abstracts: An empirical investigation of the market for "single audit" services. Off-balance sheet R&D assets and market liquidity
- Abstracts: Extent of business use may determine whether an auto should be bought or leased. Automobile expenses: new rules increase options for computing deductions and ITC
- Abstracts: A note on the financial variable and ratio structure of New Zealand listed companies. Assessing the accuracy of financial analyst security return predictions
- Abstracts: Unravelling the complexities. Risk perception in raising finance. Strategic financial control can provide light and guidance