Saving face
Article Abstract:
Three crisis management experts provide suggestions on how IBM Corp can recover from the business losses it has incurred the past few years. Their common theme is that IBM must reach out to its customers, acknowledge its fundamental problems and present a plan of action. The three movers are Robert Dilenschneider, presidentof The Dilenschneider Group Inc, Richard Frisch, vice president of Visnews Corporate Television, and Aaron Cushman, chairman and CEO of Aaron D. Cushman and Associates Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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IBM enlists its army of employees to tell a friend about its new operating system
Article Abstract:
International Business Machines Corp (IBM) launched its Ambassador Program last Apr 6 to encourage all employees to help sell the firm's new OS/2 2.0 operating system. IBM provides volunteer sales representatives with special sales kits containing brochures and other information about OS/2 2.0. Volunteer representatives may also receive awards in the form of Ambassador's pins, software or even money. IBM expects at least 50,000 employees to participate in the program.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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'Take control of the hill!' HP units, ad agencies pursue one purpose: sell HP products
Article Abstract:
Hewlett-Packard Co's (HP) advertising strategy centers on selling HP products with each operating division allowed to create ads for its specific needs. HP has expanded its ad agency roster to include business projects. The lead ad agency for HP products is Saatchi & Saatchi Worldwide. Recently some of HP's advertising has become more aggressive in confronting competitors.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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