Simply better is a recipe for simply mediocre
Article Abstract:
The strengths and weaknesses of the article Simply Better by Patrick Barwise and Sean Meehan which was published in summer 2005 issue of Marketing Research is presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Simply better is simply wrong
Article Abstract:
A criticism of the article Simply Better by Patrick Barwise and Sean Meehan which was published in summer 2005 issue of Marketing Research is presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
A framework for growth
Article Abstract:
The importance of branding is discussed. Strategies for building great brands are also presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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