Small is beautiful but difficult: towards cost-effective research for small businesses

Article Abstract:

A market research paper published in Jan. 1990 presented proposals on how to develop ways to conduct cost-effective research for small businesses. In addition, the paper pointed out two important issues. First, small businesses may conduct market research despite budgetary limitations. Second, the government must aid businesses in this undertaking. The advent of the Internet is expected to eliminate some of the problems experienced by small businesses regarding this issue.

Usage, Economic aspects, Internet, Small business

---

The Eurowinter project: the use of market/social research methods in an international scientific study

Article Abstract:

Standard quota sampling methods were used to examine how cold weather is related to excess winter mortality in various parts of Europe that have different temperatures. Results indicate that the growing death rate in colder areas is also brought about by how people, both in the home and in the open air, protect themselves. The research was later supported by similar studies in places such as Russia and North-eastern Siberia.

Analysis, Management, Research

---

The trade-off model and its extensions

Article Abstract:

The research paper on the trade-off method of estimating consumer values and Micro-Behavioural Modelling released in 1975 stimulated the interest of the academe in market research models. It dealt with a variety of issues, such as consumer decision process models, trade-off concepts and the Trade-off Model. In addition, the paper provided a comprehensive analysis of basic conjoint methodology.

Consumer Behavior, Models

Similar abstracts:

• Abstracts: Why small is beautiful - sometimes. The looming return of cash calls
• Abstracts: Risk-taking behavior in the U.S. thrift industry: ownership structure and regulatory changes. A note on the determinants of unexpected exchange rate movements
• Abstracts: Economy will be set on course after elections. What Labour means for UK industry. On course for entry to EU
• Abstracts: Economic, efficient and effective; competitive today and tomorrow. Developing and improving the new product process at Marconi Instruments
• Abstracts: Noncitizen who died abroad was a U.S. resident for estate tax purposes. Petition had no effects on limitations period ended by assessment

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.