Software drives top 10 roster
Article Abstract:
Computer software companies occupy the first three slots in the ranking of the top 10 business marketers of 1995. Netscape Communications Corp. ranks the first for creating the Navigator browser software for the World Wide Web. Sun Microsystems Inc. ranks second for having created Java and companion browser HotJava which also helps users of the Web. The third place goes to Microsoft, which has marketed Windows 95 successfully into becoming a standard.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Lotus, Microsoft fire salvos in Hatfields, McCoys ad battle
Article Abstract:
Lotus Development, Cambridge, MA, and Microsoft, Redmond, WA, both software companies, are involved in an advertising dispute. Lotus has been displaying comparative advertisements ridiculing Microsoft's advertisements. Microsoft's protests and letters from lawyers have not put an end to Lotus' strategy,
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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