Measurex Corp
Article Abstract:
Measurex Corp belongs to the instruments industry sector and manufactures sensor-based computer systems. Dir John Larson acquired 20,000 shares last Jan 13, 1993 at $19 each. His last open-market trading occurred in early 1988 when he cleared out 4,614 shares at $33.88 and he has not acquired in the open-market at least since 1985. The volume and timing of Larson's actions suggest that good fundamentals are forthcoming.
Publication Name: CDA-Investnet Insiders' Chronicle
Subject: Business
ISSN: 1074-0139
Year: 1993
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Trout: keep idea simple but unique
Article Abstract:
'The New Positioning: The Latest on the World's No. 1 Business Strategy' by Jack Trout discusses the importance of positioning. It explains why consumers think differently from marketers. Customers are often not prepared to absorb all the hype of marketers concerning their products. People do not usually know what they want and decide to buy things which they believe they ought to have.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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