Strategic behavior and competition in dynamic industry: Greek processed meats

Article Abstract:

The processed meats industry of Greece was analyzed using three model specifications including the LSDV model, the pooled squares model, and the common-intercept slope model. The relationships between factors, such as advertising, sales, new product development, and market share, was also assessed in the period from 1983 to 1995. Results showed tactics, such as product development and advertising, to be effective in affording firms better growth levels over smaller businesses.

Prepared Meats, Meat Processed from Carcasses, Sausages and other prepared meats, Greece, Meat industry, Market share

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Perceptual dimensions that influence consumers' choices of milk type for beverage use

Article Abstract:

Exploratory factor analysis was applied to determine factors that affect consumer preference for milk types. A set of satisfaction and versatility attributes and a set of health and nutrition attributes conditioned milk type choice in variant ways. The presence of variant reactions in milk type selection indicates the absence of homogeneity in milk as a product. Thus, marketing milk and its intermediate products should be defined by both attribute sets.

Fluid Milk & Cream, Fluid Milk Manufacturing, Marketing, Dairy industry, Dairy products industry

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