Striving for creativity: Fujitsu looks for unique ways to deliver its message

Article Abstract:

Fujitsu Network Transmission Systems marketing manager Greg Wortman believes that the principal benefit of target marketing and niche marketing is cost effectiveness. Moreover, direct marketing, which Fujitsu pursues through direct mail, puts communication on a more personal level and allows improvements in sales coverage without adding people. Under his leadership, the company has employed creative advertising methods in the form of technical monographs in publications and audio/visual marketing tools being used by its subsidiary.

Telephone and telegraph apparatus, COMMUNICATION, Radio & TV communications equipment, Analysis, Telecommunications services industry, Telecommunications industry, Marketing, Marketing management, Wortman, Greg, Fujitsu Network Transmission Systems Inc.

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Multimedia: what you need to know

Article Abstract:

A set of skills that are necessary to produce a good multimedia presentation is given. They are mentioned by Keith Metzger, who is the president of Amazing Media. These skills range from experience in using multimedia technology, communication skills, computer literacy and making a presentation that is appealing and entertaining. Metzger also says that the appropriate use of background music and knowing the intended audience would ensure an effective presentation.

Methods, Multimedia technology, Multimedia systems, Metzger, Keith

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To Maui with love: Mazda incentive program drives parts sales

Article Abstract:

Mazda Motor of America Inc rewards its parts managers for demonstrating a commitment to genuine Mazda parts by awarding travel and merchandise prizes. Mazda promotes the program to counter tendencies by its dealers to sell cheaper but inferior parts from Brazil and Taiwan. The program encourages managers' commitment to selling genuine Mazda parts by awarding points according to the dollar value of parts sold.

Automobiles and other motor vehicles, Auto and home supply stores, Motor vehicle parts, used, Management, Case studies, Automobile equipment and supplies industry, Automotive parts industry, Human resource management, Brand choice, Incentives (Business), Mazda Motor of America Inc.

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