Sunday Times' brighter future
Article Abstract:
Perth, Australia-based newspaper the Sunday Times celebrated its 100th year of existence in Oct 1997 with the construction of a new state-of-the- art printing facility. Its publishers also launched a redesigning effort that included all areas of the newspaper, from its brand and masthead to its content, the amount of white space in its pages and its target markets. The revamped paper was re-launched on Jul 25, 1999, and initial consumer response to its changes have been extremely positive.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Times' quarterly newsletter turns readers into insiders
Article Abstract:
The New York Times newspaper's quarterly newsletter, 'Inside The New York Times,' is designed to encourage loyalty among the newspaper's clients. The newsletter, which offers a behind-the-scenes look at the newspaper, is intended to increase the value of a Times' subscription by making clients feel like insiders. 'Inside the New York Times' has proven to be such a success that a number of other newspapers are planning a similar offering in the near future.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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