The Roots of a Telemarketing Pioneer
Article Abstract:
A profile of the pioneering work done by Murray Roman in the field of telemarketing is given. With the existence of scripts, controls, training, list segmentation and accountability, good telemarketing management is an imperative because customers can shop around with some 300 suppliers to find the lowest price and the best service offered.
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
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Outbound Telemarketing Strategies: For Selling Small Business and Telecommunications Systems
Article Abstract:
Telemarketing can substantially reduce the costs of marketing small business systems. Eight sales strategies with sample dialogs illustrate how to use marketing techniques to qualify customers and close sales over the phone. Suggestions on defining objectives and how to begin a telemarketing program are included.
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
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- Abstracts: Examining Your Telemarketing Equipment Needs. Telemarketing Means Big Profits for a Small Business
- Abstracts: How To Evaluate a Telemarketing Managerial Candidate. Standards & Good Taste as Telemarketing Tools
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