Television advertising exposure and children's nutritional awareness

Article Abstract:

The nutritional implications of children's advertising has been an issue of interest for nearly two decades. This study examines the relationship between the amount of a child's exposure to television commercials and a child's nutritional awareness. Nutritional awareness is measured by tests for nutritional knowledge and level of understanding of nutritional phraseology. The results indicate that exposure to television advertising during times characterized by a high proportion of child-oriented commercials is associated with lower scores on nutritional knowledge and understanding of nutritional phraseology. This relationship was not found for times characterized by a mixture of child- and nonchild-oriented advertising. Exposure to nonchild-oriented commercials was found to correlate with higher nutritional knowledge scores. The implications of these findings are discussed. (Reprinted by permission of the publisher.)

Nutrition, Television advertising and children

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Consumer socialization and frequency of shopping with children

Article Abstract:

This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence. (Reprinted by permission of the publisher.)

Social aspects, Consumer behavior, Shopping

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Socializing children about television: an intergenerational study

Article Abstract:

An intergenerational study on the socialization of children as consumers via the vehicle of television advertising is presented. The research focuses on the attitudes of mothers towards television and the attitudes of children towards their mothers' socializing behavior.

United States, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Parenting, Mother and child, Mother-child relations, Television and children, Socialization

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