Ten Situations to Avoid as You Convert from Manual to Computerized Telemarketing

Article Abstract:

Installing a micro-based telemarketing system will almost guarantee dramatic increases in sales and better customer relations. Employee morale also increases. Ten steps can be taken to insure that the purchase of equipment to convert a selling program will be successful. Create a system that meets needs, don't leave the sales force in the dark during conversion and utilize the company mainframe if at all possible. It is also important to have adequate security for the system, prepare genuinely personal letters to customers, mix marketing programs and to not abandon proper sequencing strategy. Finally, don't opt for desktop hardware and don't drown in data. Most importantly, take the proper amount of time to automate.

Telecommunications equipment, Office automation, Sales presentations, Personal Computers, Communications Equipment, Implementation, Guidelines, Tutorial

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The Potential for Telemarketing and Telecommunications in the Far East

Article Abstract:

The Far East represents enormous potential markets for telecommunications capabilities. Few operations exist currently. Telephone equipment and services are not as good as in the United States or Europe. Culture also prevents telemarketing from becoming a commonplace business practice. Individual countries as markets are discussed for their potential for telemarketing. New Zealand, Australia, Hong Kong and Singapore have much stronger potential than other Far East markets. Malaysia and Indonesia suffer problems of equipment and technologies.

Marketing, Market research, Telephone systems, Telecommunications, Telephone System, Australia, Telephones, Survey, Marketing Research, Hong Kong

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