Tesco warns: evolve loyalty or lose edge
Article Abstract:
Supermarkets in the UK need to develop new marketing strategies using the data on customers gained from loyalty schemes if their loyalty programmes are to move forward, believes Tesco's corporate marketing director, Tim Mason. In particular, the data can be used to provide tailored promotions to customers. Other marketing strategies could involve the use of electronic shelf-edge labelling to reduce in-store costs, while in the longer term, 'happy hour' pricing could be used to spread the load of customers throughout the day. Cause-related marketing, such as Tesco's Computers for Schools scheme, is also likely to expand, although the impact of such schemes needs to investigated carefully. Misunderstanding of consumer reaction, such as with Flora margarine and the Princess of Wales Memorial Fund, could be more damaging than beneficial.
Comment:
Corporate marketing dir announces supermarkets must develop new marketing strategies if their loyalty programmes are to succeed
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
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NETHERLANDS: IMPRESSIVE RESULTS FOR ROYAL AHOLD
Article Abstract:
Analysts are predicting excellent prospects for Dutch-owned retailer Royal Ahold with one analyst forecasting full-year results of EUR 750mn. Operating results in the third quarter increased by 53.1% The company's acquisition, last year, of US retailer Giant-Landover is thought to have made a large contribution to its growth. Also, operating results in the company's US division went up by 57%. Profits at the Netherland's Albert Heijn supermarket chain rose by 4.2% and at Schuitema by 8.8%. Table: Royal Ahold Results for the twelve weeks ending 10 October 1999 Figures in Eur mn Current Previous/Change Turnover 7,800 +36.7% Pre-tax Profits 327.3 +53.1%
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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Safeway set for shake-up in fresh food
Article Abstract:
An effort to link snack and convenience foods to fresh food is to be undertaken by the UK supermarket retailer Safeway in an effort to boost its fresh food sales, perhaps through the location of such produce in their shops. Considerable sales success was recorded by its recent marketing drive to promote fresh food among under 11s and there are now plans to the same thing with 11-18 year olds.
Comment:
Plans to link snack & convenience foods to fresh food in an effort to boost its fresh food sales
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
User Contributions:
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