The Bank That Banked on Telemarketing

Article Abstract:

Telemarketing can be used successfully in the banking industry. New freedom because of deregulation and strong competition will force banks to run their businesses differently. A direct response telemarketing program for banks is a must in order to remain competitive. Seafirst Banks' program is featured. The bank has a forty-six percent response rate from its telemarketing program. A strong training program was used to develop the in-house talent to run the marketing program. Cross-selling existing customers, reactivating old customers, making appointments for a salesperson qualifying leads, market segmentation, opening new accounts, introducing new products and sales follow-up are among the goals of the telemarketing program.

Marketing, Telephone systems, Telephone System, Financial Services, Banking, Seattle First National Bank

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Telemarketing in the Insurance Industry

Article Abstract:

Service industries like the insurance business have just recently seen the advantage of using the telephone for marketing purposes. Telemarketing can be applied to any form of insurance business, from business to personal. Lead generation is the primary use of direct marketing through the phone. Telemarketing can be used for retention of customers as well. Direct phone contact with customers as a follow up to direct mail and television ads can be economical and effective. This direct approach can also be used to cross-sell products and upgrade customer accounts with larger policies.

Insurance industry, Applications, Insurance Agencies, Market Penetration

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