The Effects of a Prior Letter and Coloured Questionnaire Paper on Mail Survey Response Rates
Article Abstract:
Mail questionnaires are accepted means of surveying commercial populations. A lack of research exists over ways to attract response from businessmen. Two response inducing methods for commercial population are a prior letter, and colored questionnaire paper. When a prior letter is sent to businessmen the response rate for questionnaires is depressed. Studies of prior letter techniques with the general public yield an increase or no statistical effect on response rate. Colored questionnaire paper use revealed no additional response.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1983
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The scope for reducing refusals in household surveys: an investigation based on transcripts of tape-recorded doorstep interactions
Article Abstract:
A study was conducted on the scope for reducing rates of refusal on large-scale household surveys in the United Kingdom. Data was gathered from more than 300 tape-recorded doorstep interactions. The findings indicate that significant improvement is not expected in response rates via reductions in refusals in the Family Resources Survey. However, significant reductions in refusals in the Political Tracking survey can be achieved by improving interviewer approaches.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1998
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Addressing Procedures as a Mail Survey Response Inducement Technique
Article Abstract:
The purpose of this study is to determine whether or not addressing procedures on a mail survey can affect response. Results indicated that typed envelopes did not have a significantly higher response rate than labeled envelopes. Hand addressed enveloped has the lowest response rate. These results are similar to other studies.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1983
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