What is the difference between marketing, advertising and PR?
Article Abstract:
The economic concepts marketing, advertising and public relations are clearly distinguished. Some tips to effective marketing and advertising are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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PR for PR: do we really need it?
Article Abstract:
The need of behavioral change of public relations personnel is emphasized.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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