The November 2002 elections: what do they mean for survey research?
Article Abstract:
The influence of the Republican Party that has come in to the political control of Congress with the November 2002 elections is discussed. The introduction of the privacy legislation has a significant affect on the social and economic concerns of the country.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
The fallacy of "getting paid for your opinions"
Article Abstract:
The author examines problems with consumer research using paid participants. Topics include studies in consumer behavior, use of market surveys, and the proper use of incentives.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
The evolution of privacy legislation
Article Abstract:
Privacy legislation has expanded from telephone privacy to Internet privacy. Marketing research firms must understand the laws and be considerate of consumers.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: When should an employee elect to be taxed on fringe benefits received?
- Abstracts: The NCC: at your service. Work patterns: back to the drawing board. Organically grown
- Abstracts: The trend is your friend. Separating the trend from the noise. The silly season
- Abstracts: Data preservation: get the most out of what you have. Marketing's bottom line. The trouble with brand equity valuation