The Sound of the Future
Article Abstract:
Sony Corporation is marketing compact disc players to the American market. Compact disc players are digital audiodisc players that use a laser beam instead of a tone arm and stylus. The initial marketing effort was aimed at the stereo fanatic. Beginning in 1984 Sony will market the new technological compact disc players to the general market. The disc player is compatible with a stereo system. A series of digital accessories has been introduced to eat away at the traditional system.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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Nokia merchandising supports fashion image
Article Abstract:
Irving, TX-based wireless equipment maker Nokia is featuring model Niki Taylor on new in-store merchandising and point-of-purchase materials to enhance its market positionioning and brand building efforts. The company noted that cellular telephones are increasingly becoming a fashion statement, and desires to lead its competitors in terms of technology and design. The Nokia merchandising system is modular and can be adapted into any cellular equipment retail environment.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Posting a New Image for Pitney Bowes
Article Abstract:
Pitney Bowes has changed its strategy in the copier market. It has phased out its copier manufacturing and has signed agreements with Minolta and Ricoh to distribute their copiers in the United States. Pitney Bowes concentrates on the medium volume, bond-stock copiers. Pitney Bowes emphasizes its main asset is its marketing quick, efficient service. The development of the company's print advertising campaign is described.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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