The adoption of direct banking services

Article Abstract:

Researchers present a model which may help reduce product introduction failures. The model includes consumers' perceived attributes for the new product, and the characteristics of consumers who will use the new product. Application of the model to the adoption of direct banking services in the UK demonstrates its validity. The study reveals that users perceive the main attribute of direct banking to be the 24 hour service, whilst drawbacks are decreased security and increased complexity. Personal characteristics of users include higher involvement in related products.

Market Research Techniques NEC, Banking industry, Evaluation, Marketing, Market research, New products, Product introduction

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Customer relationship typologies and the nature of loyalty in Irish retail financial services

Article Abstract:

Findings of a study of Irish retail banking are presented. Study examines the nature of customer loyalty and its effects on relationship preferences and decisions. Study also identifies customer relationship typologies.

Ireland, Consumer Behavior, Analysis, Reports, Customer loyalty, Consumer behaviour, Report

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The diffusion of online banking

Article Abstract:

The main factors promoting and inhibiting the implementation of online banking in retail banking sector are analysed.

Management dynamics, Management, Technology application, Company business management

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