The impact of ethical sales behavior on customer satisfaction, trust and loyalty to the company: an emphirical study in the financial services industry
Article Abstract:
Research concerning the function of customer percieved ethical sales behavior is presented. Results indicate that ethical behavior led to greater satisfaction, loyalty and trust among the bank customers.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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The influence of the compensation system and personal variables on a salesperson's effective listening behaviour
Article Abstract:
Listening behavior, which determines a salesperson's success or failure, is dependent on the rewards system in place, the salesperson's intrinsic motivation, gender and education.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Banker-customer interactions in financial services
Article Abstract:
The impact of relationship marketing on the purchasing of a range of financial services are analyzed. The banker-customer interactions mode are examined.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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