The art of Rubbermaid

Article Abstract:

Rubbermaid Inc is a marketing wizard. By the end of 1992, the plastic products manufacturer will have produced a new product every day. Rubbermaid, which has set 40 consecutive years of record sales, posted $1.6 billion in sales for 1991, up 9% over 1990 and a mind-boggling 400% over 1981. In simple terms, the reason for its success is using high-grade plastic in its products. In specific terms, its marketing secrets include the following: dominating the retail selling space, thinking entrepreneurially, and going overboard on features.

Plastics products, not elsewhere classified, Marketing, Plastics industry, Cover Story, Rubbermaid Inc., RBD

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Diverting: Trade diverting is becoming ever more widespread. As it grows, so does mistrust between retailer and manufacturer

Article Abstract:

The practice of trade diverting is becoming more pervasive as manufacturers increase regional trade promotion efforts. Local grocers who receive promotion allowances are pocketing this money and are clandestinely reselling merchandise to third parties. Vendors not only lose trade promotion dollars, they also lose the trust of regional food brokers, who see their share of local markets eroded. Vendors have responded by initiating fraud and racketeering lawsuits or by covertly tracking quality control numbers on packing cases.

Grocery stores, Groceries, general line, Grocery industry, Ethical aspects, Sales promotions, Trade discounts

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Selling youth on the vote

Article Abstract:

Several consumer product marketers are spending their ad budgets on campaigns to encourage youth voting. Voter registration drives in retail outlets and campaign coverage on youth media such as MTV is also being tried. Electoral analyst Curtis Gans believes such public service by marketers cannot hurt, but will not make much difference in youth voter turnout.

Usage, Advertising, Social policy, Consumer goods industry, Public service advertising, Voting

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